5:15 - 5:45


Founder, FutureST

The massive and unprecedented sharing of all sorts of media - which is a very recent phenomenon - poses questions not just for copyright holders, but for all creatives. When the distinction between the professional and the amateur collapses, and everyone becomes their own distributor/broadcaster - a "hypercaster" - how do we find signal in all that noise? If we look at the way people share media today, we see much of the answer is already here.