3:15 - 4:30
ASIA AT THE CUTTING EDGE?Cassavetes
Asia’s role in shaping the future global entertainment industries
A combination of high copyright piracy levels and high-tech populations has led entertainment companies in places like India, China, Hong Kong, Taiwan, and South Korea to embrace the internet and emerging digital and mobile technologies as they seek innovative new revenue sources. What are the trends and are they really leading to sustainable business models for the rest of the world to emulate?